Privacy

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This site doesn't use cookies, and doesn't track you across other sites. The analytics we use (Fathom) works without them — it counts visits and pages in aggregate, not individual people.

The contact and enquiry forms

The contact form, and the forms to ask about a website, a logo, a brand or a website review, send what you type straight to us by email: your name, your email address, and whatever else you tell us, such as your business name, your website address, your Google listing, what you’re interested in, a rough budget, and your message. We keep it for as long as we reasonably need to, to reply and keep a record of the enquiry. That’s ordinary email retention, not the automatic deletion the health check below has.

There's a separate, unticked checkbox on that form ("Keep me posted") if you'd also like to join our mailing list through Kit — nothing gets added unless you tick it yourself, and you can unsubscribe at any time using the link in any email we send. The same opt-in is also available on its own in the footer of every page.

The free website health check

Running a health check is different — it's a real submission, not just an email draft. Here's what we collect and what happens to it:

• What we collect: your email address, the website address you submit, your business name if you give it, and a scrambled (hashed) version of your IP address — never the real one — used only to stop the same visitor submitting dozens of health checks in a row.
• Who else sees it: the website address you submit, and some basic facts about it (its title, headings, roughly how much text is on it), get sent to Anthropic and Google to actually generate the report — Anthropic writes the findings, Google's PageSpeed tool provides the performance scores, and Google Maps is searched for your business name and web address to find your public Google listing. None of them get your email address. We keep only the listing's ID, not its details: those are fetched from Google each time you open your report.
• How long we keep it: if you never open the link we email you, that submission is deleted after 7 days. A completed report is kept for a year, then deleted automatically.
• Why we keep it at all: mainly so we can follow up if you'd like to talk about what the health check found — and to stop the tool being spammed, which is also what the scrambled IP address is for.

Who we use

A short, honest list of every outside service that touches your data, and what for:

• Cloudflare — hosts the site and runs the health check tool. Sees all traffic, same as any host.
• Fathom — cookieless visit-counting, no personal data collected.
• Resend — sends your contact-form message to us, and the email with the link to your health check.
• Supabase — stores health check submissions and results, per the retention periods above.
• Kit — our mailing list. Opt-in only, via the checkbox on the contact form or the signup in the footer — never added automatically.
• Anthropic — generates the health check's written findings.
• Google (PageSpeed Insights) — generates the health check's performance scores.
• Google (Maps Platform) — finds your public Google listing for the health check.