Guides

Straight answers to the questions business owners ask most.

Written for owners, not marketers. Each one answers one question, with sources for anything it claims.

How to show up on Google Maps in Suffolk

Why some local businesses appear on the map when people search and others don't, what Google says it looks at, and the things you can fix yourself this week.
Setting up your Google Business Profile properly

A step-by-step guide to claiming, verifying and filling in your free Google Business Profile, so people nearby can find you, trust you and get in touch.
Getting more reviews without being awkward

How to ask customers for Google reviews in a way that feels natural, how to reply to good and bad ones, and the rules you mustn't break.

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