Getting found on Google
How to show up on Google Maps in Suffolk
Why some local businesses appear on the map when people search and others don't, what Google says it looks at, and the things you can fix yourself this week.
6 min read
Guides
Straight answers to the questions business owners ask most.
Written for business owners, in plain English with no jargon. Each one answers one question, with sources for anything it claims.
Your website
How much does a small business website cost?
What a website for a small local business really costs, what changes the price, the monthly costs people forget, and the questions to ask before you pay anyone.
4 min read
Your website
What should a trades website include?
What a plumber, electrician, builder or joiner needs on their website to win local work. The essentials, what to leave out, and how to make it easy for customers to call.
3 min read
Getting found on Google
Getting more reviews without being awkward
How to ask customers for Google reviews in a way that feels natural, how to reply to good and bad ones, and the rules you mustn't break.
6 min read
Setting up your Google Business Profile properly
A step-by-step guide to claiming, verifying and filling in your free Google Business Profile, so people nearby can find you, trust you and get in touch.
6 min read
Your website
Should I use a website builder like Wix or Squarespace?
An honest look at website builders for small businesses. When Wix, Squarespace or similar is the right call, where they let people down, and what to ask before you choose.
4 min read
Do I need a website if I have a Facebook page?
What a Facebook page does well for a small local business, where it falls short, and why it pays to own your own part of the internet.
3 min read
Do I need a new website, or just fixes?
How to tell whether your website needs starting again or just some sensible fixes, the questions to ask first, and what each route really involves.
5 min read
Why nobody fills in your enquiry form
The common reasons people land on a contact page and leave without getting in touch, and simple changes that make it easier for them to say yes.
5 min read
Why website speed matters more than you think
What the research says about slow pages and lost customers, how a few seconds add up over a year, and how to check and fix your own site's speed.
6 min read
Selling and bookings
Does your holiday let need its own website?
What Airbnb, Booking.com and Vrbo charge, what your own website can do that they can't, and how to use both without double bookings.
4 min read
Selling online: Shopify, Square or Etsy?
A plain-English comparison of the three easiest ways for a small business to start selling online, what each one costs, and how to choose.
4 min read
Logos and branding
What is a logo, and what is a brand?
What a logo is, what a brand is, and why they’re not the same thing. Plus what to get from a designer, and how to check nobody else owns your name.
4 min read
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