Your own dashboard

See your website working for you, in plain English.

Most website statistics are built for marketing teams: charts, jargon and numbers that don’t tell you much. Your dashboard is built around one question: is your website bringing you work?

It comes with every website we build, on your own web address, for you to sign in to whenever you like. While you get on with the job, it keeps count.

The Stats page in the dashboard: 17 leads in 30 days, up 42%, a lead rate of 7.1%, and visits, enquiries and phone taps, each compared with the 30 days before. Example figures.
The Stats page, shown with example figures.

What it tells you

Your figures, in sentences like these. For the last 7 days, 30 days or 12 months. (The figures here are examples.)

  • “17 people got in touch through your website in the last 30 days: 6 enquiries, 8 phone taps, 2 email clicks and 1 WhatsApp tap.”

    The one figure that answers “is my website bringing me work?”. Every way someone can get in touch, added up.

  • “About 1 in every 14 visits ended with someone getting in touch.”

    Whether your website turns visitors into customers. If it drops, something on the site may be putting people off.

  • “Up 42% on the 30 days before.”

    Every figure is compared with the period before, so you can see whether things are getting better, and when you’re heading into a quiet patch.

  • “Kitchens: 3 enquiries. Bathrooms: 2. Renovation: 1.”

    Which of your services people are asking about, so you know what’s in demand and what to show off more.

  • “9 people started your quote form, and 6 sent it.”

    If lots of people start the form but don’t send it, it may be too long or ask something people don’t want to answer. Worth knowing.

  • “142 of your 238 visits came from Google.”

    Where your visitors come from: Google, Facebook, people typing your address in. It shows which of your efforts are paying off.

Set up around your business

  • What counts is up to you

    We set it up around how your customers get in touch: enquiries, phone calls, emails, WhatsApp or booking requests, whichever matter to your business.

  • Counts you can trust

    Your website counts its own enquiries as they arrive, so ad blockers can’t hide them, and test messages are left out.

  • No cookies, no banner

    Visits are counted without cookies, so your visitors never see a cookie banner, and nobody is tracked around the internet.

  • Private to you

    Only you, and anyone you invite, can sign in and see your figures.

Further down the Stats page: visits per day for the last 30 days, the most-read pages, and where visitors came from, led by Google. Example figures.
Visits per day, your most-read pages, and where visitors came from. Example figures.

Keep your website up to date yourself

The Content page in the dashboard: everything on the website listed on the left, a reminder of one change not yet published, quick jobs like adding a project, and recent changes. Example content.
The Content page, with example content.

  • Change it yourself

    Your words, photos, prices and opening hours, in a simple editor with nothing technical to learn. Changes go live about a minute after you publish.

  • Nothing forgotten

    It shows anything you’ve started but not published yet, and the jobs you’ll do most are one click away.

  • Help built in

    A short, plain-English guide is always there under Help, and you can always ask us.

Included with every website

There’s nothing extra to pay. On the care plan we go through your figures with you every three months, and on the Growth plan every month, with what’s worth doing next.

Want a website you can see working?

Tell us about your business and we’ll tell you, honestly, what we’d do first. No pitch, no obligation.

Get in touch

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